The Three P's {People, Planet And Profits}

1) How does this tie into the online Chapters in this Environmental Science course?

The topic ties in this environmental science courses as it introduces a more inspired, more balanced approach to business. Full of case studies and practical tools, it is the essential guide for managers. Also the topic addresses social and environmental challenges through customers and brands in a way that has more impact than politicians or environmentalists ever could. It mentions the on how sustainability drives innovation and growth. The three P's are important concerns in the field of Environmental Science as we live in a time of unprecedented change. In business we face challenges and opportunities that are more critical and complex than ever - where the consequences of failure are unimaginable and the impact of our decisions are felt instantly across the planet. (Norman, pp 243-262) A fragile economy and a climate out of control, poverty across half the planet and scarcity of natural resources, the extinction of species a explosion in population, ethical dilemmas on every corner, and low confidence and trust in business: symptoms of a changing world. (Hoffman, pp. 200-229) Change is all around us. The cries for help at the end of an industrial age, the shift in power towards the developing world, from big to small, masses to niches, and the recognition that we can only sustain our livelihoods with new thinking, new behaviors, and new balances. We know that the old short-term, sales and wealth-obsessed models of business are broken, and we are now beginning to feel the consequences. (Ehrenfeld, pp. 1-13)

2) What current trends do you feel benefit the Three P's and/or what are the roadblocks to advancing, for example, clean energy and reducing our demand for non-renewable energy?

Following are the currents trends that will benefit the Three P's:

• People do not trust business. They increasingly see companies as irresponsible, greedy and inhuman. Climate change and economic downturn have accelerated new expectations. (Norman, pp 243-262)

• Businesses need to reengage people, to understand their new priorities, rethink their role and propositions, work in new ways, and enable people to do more themselves.

• Resolving the many paradoxes faced by customers who want the best things but also to do “the right thing” and business leaders who want to grow but in more responsible ways. (Hoffman, pp. 200-229)

Social and environmental issues are more important ...